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VIDA New York introduces a new generation of lip color available in Cream and Matte finishes each designed with an internationally benchmarked formula to deliver a flawless HD finish with all-day comfort. Whether you choose the soft richness of Cream or the bold definition of Matte every formula is engineered to feel weightless, smooth and flexible on the lips.

Designed to be non-transfer, non-drying & zero patchy this long-wear lipstick keeps your lips flawless from morning to night. Each shade is curated & tested across diverse skin tones to ensure true payoff & confident online selection.

Two finishes. One promise effortless glide, bold color and confidence that lasts all day.